SPORTS & ENTERTAINMENT STRATEGIC CONSULTING TALENT MANAGEMENT INSIGHTS & ANALYSIS MARKETING & CREATIVE

THE INTERSECTION OF BRANDS AND FANS

Founded by industry leaders, Interstate 15 Sports & Entertainment is a Las Vegas-based strategy, intelligence, marketing and full-scale brand representation firm dedicated to driving perception and possibilities for celebrity and commercial brands.

Services

    • Organizational Effectiveness

    • Revenue Growth and Margin Optimization

    • Business Development Opportunities

    • Go-to-Market Planning

    • Market Analysis and Risk Assessment

    • Partnership and Alliance Strategy

    • Partner Performance Evaluation and Optimization

    • Vendor Selection and Integration

    • Event Structuring and Management

    • Talent Acquisition and Development

    • Leadership and Board Advisory

    • Access to elite global industry experts

    • Entertainer/Athlete Representation

    • Personalized Career & Financial Management

    • Brand and IP Development

    • Market Perception and Monitoring

    • Content Development and Media Alignment

    • Media Training & Public Speaking

    • Gameplanning and Post-Career Transition

    • Endorsement and Partnership Matchmaking

    • Merchandising and Digital Distribution

    • Event Bookings and Appearances

    • Sponsorship/Partnership Activation

    • Engagement Performance Evaluation

    • Contract Negotiations and Legal Advisement

    • Business Venture and Investment Evaluation

    • Philanthropy and Charitable Foundations

    • Public/Market Perception Analysis

    • Influence Reach Measurement

    • Brand/Product Alignment Match-Scoring

    • Audience Profile Mapping

    • Audience Analysis & Segmentation

    • Partner Performance Evaluation & Optimization

    • Marketing Performance Analysis & Reporting

    • Brand Strategy: Vision/Value Proposition/SWOT

    • Brand Identity: Naming/Logo/Positioning (Look & Feel/Tone & Voice)

    • Integrated Advertising & Promotional Campaign Planning

    • Event Marketing & Promotion

    • Creative Services: Art Direction/Ad Design/Key Art/Copywriting

    • Content & Media Production (Photo/Video)

    • Direct Response (Email/SMS/Push Marketing)

    • Media Planning & Placement

    • Media Relations, Releases and Communications Planning

    • Publicity and Launch Events

    • Social Media brand/channel Strategy

    • Influencer & Partner Collaboration Strategy

    • Community Engagement & Management

    • Content Creation & Curation

    • Social Platform Brand/Keyword Search Strategy

    • Corporate Social Responsibility (CSR)

    • Public Affairs and Lobbying

    • Reputation & Crisis Management

    • Website/Device UI/UX/CX Design

    • Responsive Website Development & E/M-Commerce Development

    • Content and Search Engine Optimization (SEO)

    • E/M-Commerce Conversion Rate Optimization (CRO)

    • A/B Page, Content, Merchandising and Product Page Testing

    • Commerce Storefront Integration

    • Content Management System (CMS) Evaluation

    • Analytics and Performance Reporting

    • ADA Compliance and Accessibility

Leadership

  • JASON GASTWIRTH

    Managing Partner, Sports & Entertainment

    Gastwirth has been promoting live entertainment for nearly two decades, most recently serving as the president of entertainment at Caesars Entertainment.

    Prior to joining Caesars, Gastwirth served as chief marketing officer of the Palms Casino Resort and vice president of casino marketing and entertainment at Las Vegas Sands Corp. Representing a return to his consulting roots while leveraging deep industry experience, Gastwirth also previously held strategy positions at Gap Inc. and management consulting firm Booz Allen Hamilton.

    Gastwirth actively supports community involvement in the non-profit sector including serving as president of the Vegas PBS Board of Directors.

  • JAMIE FRITZ

    Managing Partner, Talent Management

    Fritz has over 25 years of experience cultivating and managing high-visibility celebrity talent with his own Fritz Martin Management – a leader in sports and entertainment specializing in elite athletes and global brand representation.

    Fritz’s roster of clients include NFL legends Eddie George, Joe Theismann, Marcus Allen, Rod Woodson, Ronnie Lott, Shannon Sharpe and Tim Brown, to name a few.

    Identifying and seizing untapped market opportunities for his clients and brand partners, Fritz’s team manages business affairs for professional athletes, Pro Football Hall of Famers, Heisman Trophy winners, NFL MVPs and Super Bowl MVPs.

  • GREG CANNON

    Managing Partner, Marketing & Creative

    Cannon brings 20 years of experience as an award-winning creative director at top ad agencies, collaborating with prominent celebrities and brands such as Disney, Sony, NBCU, and as a corporate marketing executive with Caesars Entertainment, the XFL, 3ICE, Madison Square Garden Company, including the NY Knicks, NY Rangers, the Rockettes, Radio City Music Hall and the LA Forum.

    Cannon’s expertise is centered on launching and revitalizing brands, developing innovative marketing, customer engagement strategies and premium content and creative production.

    Additionally, Cannon serves on advisory boards for numerous tech startups and the Las Vegas Academy of the Arts.

DECADES OF EXPERTISE X ADVANCED AI TECHNOLOGY

Interstate 15 blends proprietary artificial intelligence and machine learning technology with seasoned industry expertise to conduct deep assessments and consistent monitoring of performance and market perception, setting the stage for tailored strategic interventions that resonate in today's dynamic market.

  • 01 DISCOVERY

    Using sophisticated insight aggregation tools, we capture and process billions of data points across social media and online sources. Allowing us to analyze your brand’s market positioning and perception to identify optimal alignments across categories.

    • COMPREHENSIVE DATA SYNTHESIS
      Mines extensive public data to provide a comprehensive view of the brand's market perception

    • AUDIENCE PROFILE MAPPING
      Evaluates characteristics of your fanbase against other relevant brands to develop a targeted growth strategy

    • BRAND ALIGNMENT CHARTING
      Generates detailed reports charting strong brand alignments for potential strategic alliances

  • 02 ANALYSIS

    Leveraging decades of combined industry experience, we pinpoint performance improvement opportunities by analyzing internal processes, partnership structures and conversion metrics—from audience engagement through to sales.

    • ASSESS OPERATIONAL EFFICIENCY
      Evaluate and optimize internal processes to enhance productivity and reduce waste

    • PARTNERSHIP STRUCTURE REVIEW
      Analyze and refine collaboration models to maximize strategic alignment and effectiveness

    • SALES & CONVERSION PERFORMANCE AUDIT
      Systematically examine sales tactics and conversion funnels to identify improvements and drive growth

  • 03 ROADMAP

    Utilizing insights and analysis, we present core strategy refinements with refreshed brand pillars that guide decision-making for long-term business objectives. We then implement a roadmap to achieve key milestones, continuously adapting based on performance.

    • COMPREHENSIVE DATA SYNTHESIS
      Mines extensive public data to provide a comprehensive view of the brand's market perception

    • AUDIENCE PROFILE MAPPING
      Evaluates characteristics of your fanbase against other relevant brands to develop a targeted growth strategy

    • BRAND ALIGNMENT CHARTING Generates detailed reports charting strong brand alignments for potential strategic alliances

CONTACT I-15

“Our goal is to create unparalleled experiences for our clients and their fans. This team's combined background in entertainment and marketing provides a tremendous advantage to our clients and the brands we support.”

-Jamie Fritz